Absa Group Limited is one of South Africa's largest financial services organisations, serving personal, commercial and corporate customers in South Africa. The Group also provides products and services to selected markets in the United Kingdom, Germany, China, Singapore and elsewhere in Africa (in Angola, Mozambique, Namibia, Tanzania and Zimbabwe).

Absa applies a customer-centric business model with targeted business units serving specific market segments.

The Group interacts with its customers through a combination of physical and electronic channels, offering the full spectrum of banking services, from basic products and services for the low-income personal market to customised solutions for the commercial and corporate market.